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Stop guessing. Start knowing.
You are spending money on marketing. But do you know what is actually working? We build the analytics and automation systems that turn your marketing from a cost centre into a growth engine. Track every rand. Automate the repetitive work. Focus your time on what matters.
SMEs spend R8K-25K/month on digital marketing but cannot measure ROI. Attribution is unclear, and budgets are wasted on non-performing channels.
Channel performance and ROI / Cost per acquisition by source / Customer journey touchpoints / Campaign performance trends
Budget reallocation recommendations / Underperforming channel identification / Campaign optimisation priorities / Attribution model insights
Ideal for: SME spending R10K+/month on marketing but unsure of returns
Pricing: Setup (R25K-R60K) + monthly retainer (R5K-R12K/month)
Manual marketing tasks consume time. Email campaigns are inconsistent. Lead nurturing does not happen. 30% improvement in engagement is possible with automation and personalisation.
Open and click rates / Conversion by sequence / Lead scoring accuracy / Engagement patterns
Timing and frequency optimisation / Message personalisation opportunities / Workflow efficiency improvements / New automation opportunities
Ideal for: SME with email list or customer database wanting automated engagement and lead nurturing
Pricing: Setup (R25K-R70K) + per-contact monthly fee or retainer
SMEs post without strategy. 26.7 million South Africans are on social media but SMEs lack insights into what works and waste time on ineffective content.
Engagement rates by content type / Follower growth trends / Content performance patterns / Competitor benchmarks / Audience sentiment
Content type recommendations / Posting time optimisation / Audience insights and targeting / Competitive positioning
Ideal for: B2C SME reliant on social media for customer acquisition and brand building
Pricing: Setup (R20K-R50K) + monthly retainer (R4K-R10K/month)
Every service in this pillar follows our three-part framework for delivering real value.
We create the systems, integrations, and tools your business needs. Tangible deliverables you can use immediately.
We extract insights from your data. Dashboards, reports, and analytics that reveal what is actually happening.
We provide recommendations based on data. Priorities, improvements, and opportunities you can act on.
We will assess your current state and propose a practical implementation path with clear deliverables and timelines.
Part of the Okha Labs ecosystem: Where regulated accounting, tax, or compliance judgement is required, delivery happens in partnership with Lamase Chartered Accountant, a separate CA(SA)-led practice.
